For Taco Bell’s Cantina Chicken menu launch and RBC’s 100th book pick, I took charge of the full production and creative execution of a midday event that brought together the FoodTok and BookTok communities. Handling everything from creative design and rental sourcing to custom fabrications, collateral production, and on-site operations, I ensured the event ran seamlessly while authentically showcasing both brands in a fun and engaging way.