Inspired by the vibrant second-hand market of vintage watches and jewelry in NYC’s iconic Diamond District, this collection seamlessly blends heritage with contemporary style.

I developed a photo campaign inspired by NYC’s iconic Diamond District, capturing the intersection of vintage luxury and streetwear. I oversaw the entire production process, from creative concept to execution, making sure every shot highlighted the intricate details of the apparel and footwear. I carefully selected the talent, scouted locations, and executed a fashion-forward approach that stayed true to the collection’s heritage while making a strong visual impact.