For Aperol’s sponsorship of a Pro-Am tennis and Padel tournament at The Racquet Lounge in Southampton, I made sure they were front and center. Their Spritz and Aperitivo options were perfectly placed for maximum engagement, and I strategically set up their bar carts, merch displays, and brand ambassadors to boost visibility. I also took this as a chance to create fresh content, capturing Aperol merch in action and showcasing the influencer kits I put together for the tennis season, giving the brand solid marketing assets.