Aperol collaborated with Highsnobiety and was featured at their “Beach Haus” brunch at Mostly Dune, an oceanfront estate in East Hampton. I coordinated the activation and brought in three bar stations, including the iconic Aperol Ape and two Aperol bar carts, to ensure Aperol had a strong, cohesive presence. The event started as a laid-back influencer brunch and organically transitioned into a larger gathering with lawn games and poolside drinks, keeping Aperol at the heart of the experience and aligning with Highsnobiety’s aesthetic.